भारत के किसानों और गांवों की आवाज़
News Potli is one of India's fastest-growing multi-digital platforms focused on rural India, bringing stories from the ground to the national conversation. Founded by rural journalist and Pulitzer Fellow Arvind Shukla, the platform is rooted in credible, on-ground journalism that highlights the realities, challenges, and innovations of Rural India.
We report from where India is often unseen: villages, farms, and tribal regions. Our work focuses on agriculture, women's empowerment, climate change, and grassroots innovation, capturing a side of India that is real, urgent, and deeply consequential.
At a time when narratives are often driven from studios, News Potli stands firmly in the field. Our journalism is impact-driven, aimed not just at informing but at influencing policy, sparking dialogue, and inspiring change. We don't just tell stories; we ensure they are heard where it matters.
What truly sets us apart is our independence. News Potli is not backed by corporations, investors, or institutions. It is an independent media house. This allows us to stay honest, fearless, and accountable only to the people whose stories we tell.
Beyond journalism, News Potli is also a full-scale production house creating powerful, purpose-led content. From documentaries and branded films to digital campaigns, music videos, and advertisements, we collaborate with organisations and brands to craft narratives that connect with real India, not as a market, but as a lived experience.
Every piece of content we create carries one commitment: authenticity. Because for us, storytelling is not just about content – it's about impact.
Arvind Shukla
Arvind Shukla is a rural journalist, Pulitzer grantee, a JTRC – IIT Kanpur fellow and the founder of News Potli, a multi-digital platform dedicated to telling the stories of farmers, women, and tribal communities. With over two decades of experience across print, television, radio, and digital media, he has built a career centered on grassroots reporting and social impact.
He started his journalism career with Hindustan followed by Amar Ujala, Total TV and Samachar Plus. He served as an Associate Editor at Gaon Connection.
Raised in a farming community and based in Lucknow, Uttar Pradesh, Arvind brings lived experience to his reporting. He has extensively documented the effects of climate challenges — droughts, floods, and water scarcity — on rural livelihoods and economies. His work consistently highlights farmers' resilience, innovation, and progress.
Through News Potli, he is reshaping how rural India is seen and heard. He has created a powerful storytelling platform that centers marginalized voices. His contributions have been published in Climate Home (London), Mongabay, IndiaSpend, Down to Earth, and other leading outlets.